Description

With Easter approaching, East Point City, the flagship mall of Sun Hung Kai Properties in Tseung Kwan O, has specially planned the 'East Point City x Ian the Rabbit Easter Egg Hunt Festival', which will bring a festive celebration of photo ops, shopping and fun to the public from 17 April to 6 May. East Point City is collaborating for the first time with Ian the Rabbit, a popular local illustrated character, to create a giant Easter installation over 3 meters tall, along with colourful egg decorations, instantly transforming the atrium into a springtime photo spot, offering delightful festival experiences for families.

This festival will also feature a special pop-up store for Ian the Rabbit, offering over 20 themed products, including Ian the Rabbit amulets, badges, earrings and more, which are both aesthetically pleasing and practical. Some of the merchandise will also be available for the first time at the event venue. The pop-up store will also introduce Hong Kong's first-ever 'Ian the Rabbit Lucky Egg Catcher', where The Point members can earn one token for every HK$100 spent at the mall, for a chance to win limited-edition Ian the Rabbit keychains.

In addition, the Easter Egg Hunt Festival has carefully selected over 40 unique and popular brands to offer shoppers a distinctive experience. Foodies should not miss Sun Heung Garden Cake Shop, a traditional brand with a 40-year history, famous for its handmade Ma Chai; Sugar Brothers, the first bakery in Hong Kong to offer alphabet Napoleon cakes; the melt-in-your-mouth treats of Sam Kee Tea Restaurant; and Poppop Rangers, which offers unique flavoured popcorn made on the spot. For creative gifts, there is The Scentist, a local fragrance brand; Japanese handmade fabric brand Mian Sui, which offers wallets; and Pet Tune, which has a dedicated pet zone with clothing for furry friends.

During the Easter period, the mall will host a series of festive activities. The beloved Ian the Rabbit will be making appearances at the mall on 18, 20 and 21 April for meet-and-greets with fans and to hand out small Easter gifts. There will also be magic shows, face painting, busking and clown balloon twisting on select dates, all free for customers to join. The Point members can also participate in Easter parent-child workshops by making designated purchases, creating decorations and spending quality creative time together during the holidays.

Hong Kong's biggest! Over 3-meter-tall Ian the Rabbit in adorable Easter appearance Snap happy family photos

Ian the Rabbit, a popular local illustrated character, has always conveyed positive and cheerful energy with its warm image. This Easter, Ian the Rabbit is coming to East Point City to celebrate the occasion with everyone. Starting 17 April, a 3-meter-tall giant Ian the Rabbit Easter installation will be displayed in the East Point City atrium, along with colourful Easter eggs. Remember to strike cute poses and capture wonderful memories!

Must-visit and must-play: Ian the Rabbit pop-up store and egg catcher

Ian the Rabbit will be transformed into a tour guide to lead everyone through the festival. There will be a pop-up store on-site offering over 20 special edition Ian the Rabbit products, including magical mushroom decorations, amulets, badges, lens wipes, washi tape, earrings, file folders and more, all exquisite and practical. Some items, such as the phone lanyards with clips and bubble stickers, will be available first at the East Point City pop-up store, so fans shouldn't miss out!

The pop-up store will also feature Hong Kong's first-ever 'Ian the Rabbit Lucky Egg Catcher'. The Point members simply need to spend HK$100 or more at the mall to earn one token for playing the game at the pop-up store, with a maximum of 5 tokens per receipt. The egg catcher contains three different styles of Ian the Rabbit keychains, featuring adorable designs that are highly collectible.

The festival gathers over 40 creative and food brands

The festival will also bring together multiple food and creative brands. Foodies should not miss Sun Heung Garden Cake Shop, a well-loved brand with a 40-year history, whose handmade Ma Chai carry the flavours of Hong Kong; Sugar Brothers, the first bakery in Hong Kong to offer alphabet Napoleon cakes, conquering taste buds with exquisite pastries; Poppop Rangers, a Hong Kong brand offering unique flavoured popcorn made on the spot, with surprises in every bite; Sam Kee Tea Restaurant, whose handmade snowflake pastries melt in the mouth and leave a lasting impression; the most authentic Hong Kong-style Cheun Chau Chai sticky rice dumplings; natural honey from Lam Tsuen Honey King and Chun Style Honey; and pet-friendly brand Adelina x Pet Tune, which offers exclusive treats for furry friends to enjoy the festival delights as well.

For creative gifts, explore The Scentist, a fragrance brand founded by local youths; Mian Sui, a Japanese handmade fabric brand offering wallets; Kimmy Boutique, which carries unique jewellery designed by PMA x Chun Warm Flower; and brands like Viqueen, Yours and HLJADE, each with their own distinctive features, making this festival a must-visit shopping spot for trendsetters this Easter holiday!

Ian the Rabbit's first-ever fan meet in Hong Kong Spreading cheerful festival energy

The beloved Ian the Rabbit will be making appearances at East Point City on 18, 20 and 21 April (3 days in total) to meet fans of all ages. Ian the Rabbit will be donning an Easter look and spreading its happiness magic by giving small gifts to young fans, bringing festive joy to everyone. In addition, the illustrator of Ian the Rabbit will also be on-site to offer free drawings for visitors, creating wonderful festival surprises!

A series of exciting activities to welcome Easter The Point members can also participate in Easter parent-child workshops with designated purchases

During the Easter period, the mall will host a series of festive activities. On 18, 20 and 21 April, there will be magic shows, mischievous face painting and clown balloon twisting, bringing endless fun to children. Additionally, with a same-day purchase of HK$300 or more, customers can sign up for Easter parent-child workshops, including 'Easter Bunny Design' and 'Mosaic Coaster Making', allowing parents and children to unleash their creativity and spend a warm holiday together.

The Point member exclusive: Spring Super Spending Reward The top 15 members with the highest accumulated spending will share HK$210,000 in East Point City e-coupons

From now until 22 April, East Point City is also launching the 'Spring Super Spending Reward'. During the promotion period, The Point members who make electronic payments at 'Instant Points' participating merchants in East Point City, and successfully register their points in-store using the 'Instant Points' service or at the Gift Redemption Counter on the 2nd floor of East Point City, will be ranked by their accumulated spending during the period. The top 15 members with the highest spending will share a total of HK$210,000 in East Point City retail e-coupons. Exciting rewards continue to be offered!

The Point member exclusive: Spring Food and Supermarket Spending Reward Redeem up to HK$70 in YATA Supermarket e-coupons

From now until 11 May, the 'Spring Food and Supermarket Spending Reward' promotion is also being held. The Point members who make electronic payments of designated amounts on the same day at one designated 'Instant Points' F&B merchant and one designated 'Instant Points' supermarket merchant in East Point City can redeem up to HK$70 in YATA Supermarket electronic coupons.